Built on Insight. Driven by Impact.
● m2impact helps organizations move from vision to implementation in sustainable development, construction, and resilient communitiesABOUT USm2impact is a Finnish strategic concept advisory practice founded in 2025 by a multidisciplinary team of internationally experienced professionals. Our expertise includes timber construction, sustainable development, and the built environment.
Our strength lies in combining diverse perspectives and complementary expertise into one integrated advisory practice. We operate at the intersection of sustainable construction, urban development, policy, and investment, supporting complex projects where strategic thinking and practical implementation come together.
Backed by decades of experience, our team has contributed to award-winning projects, advised decision-makers, and helped shape initiatives that create lasting environmental and societal value across the public and private sectors, in both established markets and emerging regions.
our strenghtsComplex challenges require more than a single area of expertise.
At m2impact, we connect diverse perspectives, disciplines, and experiences to create a deeper understanding of complex environments and develop solutions that are both strategic and practical.
MULTIDISCIPLINARy expertiseFrom biourbanism and sustainable construction to policy, governance, materials research, and impact investment.
Our team provides integrated solutions to complex challenges across the built environment.
CROSS-SECTOR EXPERIENCEOur experience spans the public and private sectors, collaborating with governments, industry leaders, researchers, investors, and development partners.
We operate in both established markets and emerging regions. We bring together the right people, knowledge, and partners.
flexible by natureHaving successfully operated across diverse regions and complex project environments, we adapt quickly to diverse contexts and support projects wherever they take place.
We provide expert advice, bringing international experience, strategic insight, and practical understanding to every challenge.
STRONGER TOGETHEROur greatest strength lies in integrating diverse perspectives into one cohesive advisory practice.
By connecting strategy, design, policy, and implementation, we help clients navigate complexity with confidence.
Core team-

Petri Heino
CEO | Strategic Partnerships & Supply Chain | Partner
Seasoned expert in the forest-based bioeconomy, specializing in strategic partnerships and international collaboration in timber construction. -

Mikko Leino
Technical Director | Timber Structures & Engineering | Partner
One of Finland's leading experts in mass timber construction, with over 20 years of experience delivering large-scale sustainable building projects. -

Henna Helander
Director | Project Development Manager | Partner
Renowned architect and project development leader with extensive experience in urban development, public-sector leadership, and complex construction management. -

Marco Casagrande
Architect and Impact Design Advisor | Partner
Award-winning architect, environmental artist, social theorist, writer, and professor of architecture with internationally recognized expertise in sustainable urban design and biourbanism. -

Timo Rossi
Impact Investment Advisor
Experienced investment advisor specializing in venture capital, technology commercialization, innovation ecosystems, and international capital strategies.
Driving the transition
By connecting perspectives, knowledge, and experience across disciplines, we help organizations navigate uncertainty, identify opportunities, and move from ambition to meaningful action.
Our network enables us to bring together the right people, knowledge, and partnerships to support projects from early concepts to implementation strategies.
We create clarity in complexity, help organizations navigate uncertainty, and adapt our approach to diverse contexts, from local developments to international projects.
Our Sustainable Development Goals